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WHY HUMANATURE?
Much of human behaviour shows that we very often see ourselves, consciously or not, as existing as separate from nature. Standing heavily and destructively upon the Earth, we act in ways, as individuals and societies, that damage the Earth’s biodiversity, a major building block of Nature’s strength and resilience.
In our campaign name, the words ‘human’ and ‘nature’ run together to emphasise the fact that we humans are an integral part of nature, dependent on its health for our own health, well-being and, ultimately, survival.
In this sense, our campaign name fits with the theme of this year’s International Day for Biological Diversity – Building a shared future for all life.
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